Cosmetics Firm Mfhui Opens Store in WeChat

Ebrun, 11/26/12

Chinese cosmetics site Mfhui has become the first e-commerce firm to connect its service to the new shopping feature recently introduced by Tencent's (0700.HK) Wechat (Weixin) mobile messaging application. Mfhui's WeChat store offerings currently center around group buy deals and discounted new products.

Mfhui's public WeChat account has added a link to the new "Mfhui Member Shopping Area" that will take users directly to the site's mobile mall to browse and buy products. The Mfhui WeChat mall is organized into three channels: "Member Gifts," "Half-Off Group Buy Deals," and "Discounted New Products." Mfhui plans to use the mall mainly to recommend new products.

Mfhui's WeChat mall only supports cash-on-delivery payment for orders, rather than online payment. After clicking on the mall's "Buy Now" button, users will be required to enter a mobile phone number that Mfhui customer support can use for telephone confirmation of the order.

Keywords: m-commerce wireless Tencent 0700.HK WeChat group buying mobile IM

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