Touchmedia Reaches 50,000 In-Taxi Screens
Touchmedia, 11/23/12
Shanghai-based interactive digital advertiser Touchmedia has announced that by year-end the company will have increased its in-taxi screens in China by 22% YoY to 49,500. Viewers are forecast to increase to 68 mln per month.
In 2013, Touchmedia plans to expand its advertising network to eight additional tier-two and tier-three cities, increasing total in-taxi screen numbers to over 65,000.
More than 50% of Touchmedia's interactive campaigns encourage viewers to use smartphones to interact with in-taxi screens, with 2D barcode applications being the most popular. Touchmedia is developing further systems to directly talk to passengers and track promotions, including the recent launch of an e-commerce solution enabling in-taxi purchases.
Keywords: forecast television Touchmedia out-of-home display in-vehicle display
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