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Rumor: The9 Acquires Overseas Game Developer

People.com, 1/29/10

Chinese game developer and operator The9 (Nasdaq: NCTY) has quietly acquired U.S.-based game developer Red 5 Studio for an unknown sum, according to an industry insider.

Red 5 Studio was started in September 2005 by former members of the World of Warcraft development team at Blizzard Entertainment. A senior executive at The9 confirmed the news, describing it as The9's first strategic investment aimed primarily at strengthening product R&D, and part of an internationalization strategy. When asked whether The9 had purchased a controlling stake, the source said that the deal had not yet reached the acquisition stage.

Red 5 Studio is currently developing an online game aimed at the Asia market, but details have yet to emerge.

Keywords: Red 5 Studio Blizzard The9 Internet NCTY online gaming WoW M&A game developer overseas

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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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