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LeTV Cooperates with Taobao on Online Video Shopping

Sohu IT, 1/29/10

Chinese online video site LeTV has announced the official launch of cooperation with C2C and B2C e-commerce site Taobao on the creation of a video shopping mall. In the near future, users will be able to shop by viewing videos and photos, and will even be able to simultaneously purchase clothing and other goods featured in shows and movies when watching LeTV.

According to LeTV's director of external cooperation, in 2010 LeTV will also cooperate with other e-commerce sites, including Eggcoo, Vancl, Dangdang, and Redbaby.

Keywords: e-commerce Taobao Internet online video LeTV B2C C2C

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