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Balenciaga Opens Flagship Store on JD.com

JD.com, 9/03/24

Chinese B2C e-commerce platform operator and retail infrastructure service provider JD.com (Nasdaq: JD; 9618.HK) has announced that French-Spanish luxury fashion brand Balenciaga today unveils its official flagship store on JD.com. The launch also marks JD.com as the exclusive online platform for the debut of Balenciaga's new Stapler Sneaker, a design inspired by athletic aesthetics.

Following successful launches of other Kering brands, such as Gucci, Bottega Veneta, Saint Laurent, and Qeelin, Balenciaga is the latest luxury label from the Kering group to launch on JD.com.

The flagship store will showcase an extensive collection, including the Fall/Winter 2024 lineup, featuring an array of ready-to-wear garments, footwear, bags, small leather goods, and accessories.

On the grand opening day, Balenciaga and JD will offer customers the opportunity to purchase luxury items with up to 24 months of interest-free installments. Additionally, Balenciaga will participate in JD.com's major promotional campaigns, including the 24 Fall and Single's Day events.

JD.com boasts representation from over 90% of the world's most recognized luxury brands. Balenciaga's launch on JD.com will enhance access to its products for JD.com's 600 mln customers in China.

Keywords: cross-border e-commerce e-commerce Internet B2C luxury JD.com JD Balenciaga 9618.HK online fashion

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