Sina, Focus Media Invest in PR Firm 'Bazaar Energy'

PE Daily, 8/18/17

Beijing-based fashion product public relations agency Bazaar Energy Cultural Activities recently announced the completion of Series A funding from Chinese internet company Sina (Nasdaq: SINA) and digital media and online advertising operator Focus Media (002027.SZ). The new financing gives Bazaar Energy a post-money valuation of RMB 500 mln.

Bazaar Energy, founded in 2013, is a public relations company with experience marketing fashion products. Baazar Energy's business scope covers events, marketing, commercial entertainment, and advertising. The company owns the intellectual property rights to two large events: the Bazaar Celebrity Charity Gala and Shangye Xing Liliang ("Commercial Star Power").

Keywords: Bazaar Energy apparel M&A Focus Media Internet funding Series A Sina 002027.SZ ad agency

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