Alibaba Releases Mobile VR Online Shopping Experience 'Buy+'
Leiphone, 11/01/16
Chinese e-commerce conglomerate Alibaba Group's (NYSE: BABA) C2C e-commerce site Taobao recently launched a new virtual reality (VR) online shopping experience called Buy+ in its mobile app.
The Buy+ channel offers products from foreign brands, such as milk powder and cosmetics, through an interface that generally simulates a supermarket or shopping mall experience. The channel offers both panoramic image and VR shopping modes. When using panoramic mode, users can use a set of arrows to move around a street, select to enter a store, and subsequently view products offered within a store. Users can gather their selected products into their shopping cart and then return to the normal Taobao interface to complete their purchase.
To access VR mode, users must have a VR headset, and can simply focus their vision on a product to confirm their selection, and then purchase it directly by focusing on a certain area for a designated amount of time.
Editor's Note: For more information on this topic, please see "Alibaba Group Unveils VR Online Shopping Store 'Buy+'," MD 7/22/16 and "Alibaba Begins Promotions in Run Up to 2016 Singles Day," MD 10/20/16 issues.
Keywords: e-commerce Taobao wireless C2C Alibaba Group BABA virtual reality mobile application B2C
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