China's SAPPRFT Tightens Control on Medical TV Programs, Advertising
SAPPRFT, 8/26/16
China's State Administration of Press and Publication, Radio, Film and Television (SAPPRFT) recently announced new rules for medical and healthcare TV programs and advertising. The regulations state that medical care programs may only be produced by radio and television stations and may not be produced by other, non-governmental companies. Medical programs that have not been officially recorded and approved may not be broadcast.
The regulations forbid the advertising or marketing of products and services directly or indirectly through programs that provide information about medical treatments or personal healthcare. The rules also prohibit the advertising of medical goods and services such as medical treatments, pharmaceuticals, medical devices, medicinal foods, medicinal cosmetics, or beauty supplies. Healthcare TV programs may not include hotlines or QR scan codes of any kind and may not indicate phone numbers, addresses, or other contact information.
SAPPRFT said that it will strictly limit the length and format of medical advertising. Advertisements for medical treatments, drugs, medical equipment, health products, foods, cosmetics, and beauty care enterprises, products and services must not be disguised and published as any other form of programming and may not be broadcast in the form of short TV product advertisements. In addition, the length of a single healthcare advertisement may not exceed one minute.
Keywords: TV advertising television SAPPRFT regulation healthcare
Sending
