China Mobile's Gaming, Music Firm 'Migu' Officially Starts Operation

Xinhuanet, 1/13/15

China Mobile's (NYSE: CHL; 0941.HK) gaming and music subsidiary, Migu Culture Technology, will begin operations on January 15, within the China Mobile group headquarters in Beijing.

Migu was set up on November 18, 2014, with RMB 200 mln in registered capital. China Mobile's data division manager Liu Xin is the company's legal representative. Migu is China Mobile's subsidiary responsible for the provision, operation, and service of music and gaming products.

Migu.cn, previously the domain name for China Mobile's music site, has been upgraded and is now Migu's official website.

Editor's Note: For more information on this topic, please see "China Mobile Changes Mobile Game Brand to "Migu Game"," MD 12/30/14 and "Update: China Mobile to Invest RMB 10.4 Bln to Form New Media Firm," MD 10/13/14 issues.

Keywords: mobile music Liu Xin China Mobile wireless CHL 0941.HK Migu branding mobile gaming

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