DSP Provider iPinyou Lands Series C Funding

DoNews, 7/03/14

Beijing-based SEM agency and demand side platform (DSP) provider iPinyou Interactive Information Technology has announced the completion of third-round funding. The company plans to disclose the amount of funding and its source at a later time.

iPinyou has also announced that the company's "Optimus" DSP platform will be provided to advertisers and licensed agents free of charge. iPinyou CEO Huang Xiaonan has revealed that the company's DSP system is currently used by more than 1,000 clients.

According to an industry insider, the current round of funding totaled around USD 20 mln.

Editor's Note: For more information on this topic, please see "IPinyou Lands USD 20 Mln Second-Round Funding," MD 1/15/13 issue.

Keywords: online advertising Huang Xiaonan Internet funding third-round Optimus IPinYou search advertising ad agency

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