Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Baidu Announces Mobile Game Revenue Sharing Policies

Tencent Games, 4/23/14

Chinese internet company Baidu (Nasdaq: BIDU) has announced the launch of the company's newly integrated mobile gaming platform, "Baidu Mobile Gaming," at the same time disclosing details of Baidu's revenue-sharing policies for mobile games released on the platform. A 30% commission will be collected on mobile games with monthly revenue of less than RMB 500,000, and a 50% commission will be collected on games with monthly revenue greater than RMB 500,000.

The "Baidu Mobile Gaming" platform will combine payment, game operation, and game promotion services across the company's Baidu Mobile Assistant, 91 Assistant, and HiMarket app stores. Mobile game promotion services available through the platform include Baidu search, Baidu Post Bar, Baidu Video, and a host of Baidu subsidiary properties.

According to Baidu VP Wang Zhan, the company's Baidu Video mobile app has reached a cumulative user base of 200 mln, with over 100 mln daily active users (DAU).

Editor's Note: For more background on this topic, please see "Baidu Consolidates Mobile Gaming Business" MD 3/24/14 issue and "Rumor: Baidu's Duoku Acquires Mobile Game Portal Ptbus" MD 7/11/13 issue.

Keywords: mobile gaming users wireless Baidu BIDU Wang Zhan revenue share

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports