Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Rumor: Weibo Tests Independent Blogger Ads

Lieyunwang.com, 4/02/14

According to an insider at Chinese internet company Sina's (Nasdaq: SINA) Weibo microblogging platform, Weibo will soon launch an ad revenue sharing program for independent bloggers on the platform. The company has quietly begun closed beta testing of the program, with ads already being placed on independent bloggers' Weibo posts. The advertising program is currently limited to the Weibo mobile client. It is not yet clear if ads will later be featured on the PC version of Weibo.

Advertisements are placed between the main text of a Weibo post and the below comment box. When users click on ads, they are directed to the official Weibo feed of the paid advertiser.

According to the source, during the closed beta testing stage, users are taken to the advertiser's main Weibo page. In the future, users might be taken to a product page, or even a purchase page.

The ads do not appear in users' personal Weibo feeds, and can only be viewed when the user enters an independent blogger's Weibo page.

The current round of closed beta testing is invite-only, according to an independent blogger participating in the testing. Blogger ad revenue is based on number of impressions, but Weibo also offers a cost-per-click model, according to the blogger.

Keywords: wireless Sina microblogging Weibo revenue share mobile advertising

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports