Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Mobile Sina Weibo Adds 'Weibo Payment,' Connects to Alipay

National Business Daily, 1/07/14

Chinese internet company Sina (Nasdaq: SINA) released an update to the mobile client version of its Sina Weibo microblogging platform yesterday, adding a new "Weibo Payment" ("Weibo Zhifu") feature to user home pages on the app. By linking Sina Weibo accounts with e-commerce site Taobao and third-party payment processor Alipay, the new feature allows users to browse goods and complete payment directly within the Sina Weibo mobile app.

Sina has previously added a "WeiboPay" ("Weibo Qianbao") payment tool to the mobile app, giving users the ability to make payments, pay mobile handset bills, and make transfers to and from bank accounts. The "WeiboPay" platform operates using Sina's own payment license. In contrast, the new "Weibo Payment" feature has dropped WeiboPay, opting instead to work with the more popular Alipay payment platform.

According to Sina, users of Sina's microblog platform will eventually be able to use "Weibo Payment" not only to complete purchases of Taobao products, but also to shop for merchandise marketed by third-party merchants via their respective microblog accounts.

Editor's Note: For more background on this topic, please see "Online Payment Platform SinaPay Updates to WeiboPay" MD 12/08/12 issue, and "Update: Alibaba Takes 18% Stake in Sina Microblog" MD 4/29/13 issue.

Keywords: m-commerce mobile payment Weibo Payment e-commerce Taobao wireless Alipay Sina microblogging

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports