Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Tencent Boosts O2O Services on Wechat

Tencent Tech, 9/24/13

Chinese internet and mobile services firm Tencent (0700.HK) has released an updated version of its "Wei Shenghuo" merchant service package, providing improved online to offline (O2O) services to public account operators on Tencent's WeChat (Weixin) mobile messaging application. The updated service has added mobile customer relationship management (CRM), customized public account menu, mobile customer service, and "WeChat Pay" third-party payment functionality to existing "Wei Shenghuo" service offerings. "Wei Shenghuo" now allows merchants to offer customers a complete range of services from product selection to final sale from within WeChat public accounts.

"Wei Shenghuo" allows merchants to record customer consumption habits, including purchase frequency and transaction amount. This information is then used to offer purchase suggestions to users according to recorded preferences. Tencent has also released a "Wei Shenghuo" WeChat public account. The account will aggregate WeChat public account coupons and allow users to access coupons through the "Wei Shenghuo" public account as opposed to individual merchant accounts.

"Wei Shenghuo" currently provides O2O services to brands and stores in 30 cities across China. 30 mln of the 50 mln total O2O coupons issued through WeChat public accounts have been activated, for a usage rate of around 60%. Tencent expects to expand "Wei Shenghuo" coverage to more than 40 cities across China by the end of this year, with customers to reach 80 mln.

Tencent will begin a nationwide promotional campaign for "Wei Shenghuo" in October in an attempt to attract more merchants to WeChat's public accounts platform. The company also plans to implement systems to allow merchants to license the management of their public accounts to third-party operators. Merchants opening WeChat public accounts thus far have employed a direct management model without full licensing functionality.

Keywords: Internet wireless Tencent 0700.HK WeChat mobile IM

« Prev Index Next »
Disclaimer

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Search

Search Marbridge Daily

Marbridge Reports

Baidu, Alibaba, Tencent, JD, & Xiaomi M&A Matrix - Q3 2018
Chinese Mobile Gaming Industry Matrix - Q3 2018