Mobile Karaoke App Secures RMB 15 Mln Funding

36Kr, 9/18/13

Shanghai-based mobile app developer Yi Yun has announced that it has received RMB 15 mln in first-round funding from Shenzhen-based private equity firm Touch Wood Investment. Yi Yun operates mobile karaoke app "Mai Chang," branding the app as a grassroots karaoke-based SNS community, encouraging users to create "family" karaoke groups and hold "intra-family" singing competitions. The app also allows for real time audio enhancement of users' singing.

Mai Chang boasts approximately 8 mln users, with a daily active user (DAU) base of 700,000. Yi Yun was established in August 2011, and currently has a development team comprised of 35 people.

Keywords: Yi Yun Touch Wood Mai Chang funding karaoke users wireless SNS first-round app developer mobile application active users

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