China's 2012 Group Buy Transaction Value Grows 61% YoY
TechWeb, 1/29/13
According to the 2012 China Online Group Buy Market Data Monitoring Report, released today by Zhejiang-based B2B e-commerce site Netsun Toocle's (002095.SZ) China E-Commerce Research Center, the number of group buy companies dropped from 3,652 to 2,695 in 2012. The volume of group buy transactions (including transactions on Alibaba Group's group buy platform Juhuasuan) grew to RMB 34.885 bln over the same period, up 61% from 2011's RMB 21.632 bln.
Standalone group buy sites accounted 59% of 2012 group buy market transactions, with the remaining 41% going to platform-operated group buy sites, particularly Juhuasuan, 360Buy Tuan (http://tuan.360buy.com, operated by Beijing-based B2C e-commerce platform 360Buy), and 58 Tuan (http://t.58.com, operated by online classifieds site 58.com).
The top ten standalone group buy sites were, in descending order, Meituan (13%), Gaopeng (7%), Lashou (6%), Dianping (5%), Nuomi (5%), 55Tuan (5%), Qianpin (2%), Manzuo (2%), Didatuan (1%), and Juqi (1%). These ten sites accounted for a combined 47% of the group buy market.
| Operator | Market Share |
|---|---|
| Meituan | 13% |
| Gaopeng | 7% |
| Lashou | 6% |
| Dianping Tuan | 5% |
| Nuomi | 5% |
| 55tuan | 5% |
| Qianpin | 2% |
| Manzuo | 2% |
| Didatuan | 1% |
| Juqi | 1% |
| Group buy platform | 41% |
| Others | 12% |
Keywords: national statistics market size 2012 Internet Netsun Toocle 58.com market share 360buy Dianping Juhuasuan 002095.SZ Meituan Lashou Nuomi Didatuan Manzuo 55Tuan Gaopeng Qianpin transaction volume group buying
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