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China's 2012 SMS Volume Per Mobile Sub Down 9% YoY

Sina Tech, 1/28/13

Chinese mobile subscribers sent 897 bln SMS messages in 2012, an increase of 2.11% YoY, according to China's Ministry of Industry and Information Technology (MIIT). China's total mobile phone subs increased 12.8% YoY to 1.1 bln, meaning the average volume of SMSs sent per mobile sub decreased by 9.45% YoY. China's mobile internet users increased 18% in 2012 to reach 420 mln.

610 mln mobile subscribers used color ringback tones during the year, for a penetration rate of 54.7%. 760 mln mobile subscribers sent SMS messages during the year, for a penetration rate of 68.8%. 200 mln mobile subscribers sent MMS messages during the year, for a penetration rate of 18.6%. 95.93 mln mobile subscribers read mobile newspapers during the year, for a penetration rate of 8.6%.

Editor's Note: For more background on this topic, please see "MIIT Announces 2012 Telecom Statistics" MD 1/24/13 issue.

Year 2009 2010 2011 2012
SMS (Bln) 772.65 827.75 878.76 897.31
YoY Change N/A 7.13% 6.16% 2.11%
Mobile Subscribers (Mln) 747.21 859 986.25 1,112.16
YoY Change N/A 14.96% 14.81% 12.77%
SMS Per Mobile Subscriber 1034.05 963.62 891.01 806.82
YoY Change N/A -6.81% -7.54% -9.45%
Mobile Internet Users (Mln) 233.44 302.74 355.58 419.97
YoY Change N/A 29.69% 17.45% 18.11%

Keywords: national statistics penetration users wireless MIIT MMS SMS mobile Internet mobile paper ringback tone mobile data WVAS

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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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