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Qihoo 360 Group Buy Directory Launches "Home+" Plan

Ebrun, 12/19/12

Chinese internet company Qihoo 360's (NYSE: QIHU) group-buy directory portal today launched its new "360 Home+ Plan" product, which debuted with the site's earlier "Project Epicure." The plan involves a reshuffling of the platform's resources and services to focus on driving traffic to major group buy platforms and merchants in order to increase activity on the site, emphasizing the development of brands and category segmentation.

Editor's Note: For more background on this topic, please see "Rumor: Qihoo 360 Group Buy Directory Plans New Product" MD 12/07/12 issue.

Keywords: directory Internet Qihoo 360 QIHU group buying

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