Paixie: "12/12" Sales 28% Higher Than "Singles Day"
Ebrun, 12/14/12
Chinese online shoe B2C seller Paixie.net has announced sales figures for its recent "12/12" December 12 one-day sales promotion. According to the company, total sales volume during the promotion was 28% greater than total sales volume during the company's November 11 one-day "Singles Day" promotion. The 12/12 sale helped Paixie's sales for the beginning of December to grow 100% month-over-month.
Editor's Note: For more background on this topic, please see "Paixie, Qihoo 360 Web Directory Partner on "12/12" Promotion" MD 12/11/12 issue.
Keywords: apparel Internet B2C sales volume Paixie 12/12 marketing e-commerce