Dangdang Announces "12/12" Sales Event Policy
Ebrun, 12/11/12
Chinese B2C e-commerce site Dangdang (NYSE: DANG) has announced its December 12 ("12/12") sales event policy, expanding 50% discounts available on 400,000 books during its November 11 (Singles Day) promotion to 600,000 titles and continuing 50% discounts made available on apparel during the Singles Day sale. Sales will begin for popular 3C products such as the iPad Mini, iPad 4, and iPhone 5. The promotion runs three days from December 10-12.
Keywords: e-commerce Internet B2C Dangdang DANG 12/12 marketing
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