Suning to Open Expo Superstore in Kunming

DoNews, 12/05/12

Chinese consumer electronics and home appliances retailer Suning (002024.SZ) officially announced a next-generation home appliance "Expo Superstore," to open on December 22, during a press conference in Kunming today.

Suning VP Wang Zhe said the "Expo SuperStore" is Suning's latest flagship store and will be the model for future retail outlets. The store embodies Suning's retail "technological transformation," featuring the company's entire product range, innovative store design, and upgraded intelligent services.

Suning upgraded its four key retail outlets in Beijing's Lianxiangqiao District, Shanghai's Changning District, Guangzhou's Dabiao Guoji Center, and Nanjing's Shangmao Shiji Plaza into "Expo Superstores." Suning expects to have 20 superstores by the end of this year, and 400 within three years.

Editor's Note: For more background on this topic, please see "Suning to Launch Four "Superstores" on Sep. 30" MD 9/26/12 issue.

Keywords: consumer electronics hardware Suning home appliances 002024.SZ Wang Zhe

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