LeTV Selects Allyes for Ad Sales

Netease Tech, 12/03/12

Wang Hanhua, CEO of Chinese digital media advertising firm Allyes, revealed recently that the company has formed a strategic partnership with online video site LeTV (300104.SZ) that will put Allyes in a position to exclusively offer advertising and marketing plans granting access to nearly 1.5 bln impressions per day through LeTV.

In addition to the ad reseller partnership, Allyes will work with LeTV on technology and product development.

Wang said that Allyes will offer LeTV a number of services including intelligent ad placements, targeting frequency controls, and improved review mechanisms, and will extend these offerings to cover mobile internet advertising services as well.

Allyes recently established a media management and development division with the aim of broadening the company's media partnerships. The company's digital ad management system, iMedia, has been adopted by a number of major internet companies, including Sina (Nasdaq: SINA), People's Daily Online (603000.SH), and online travel service provider Ctrip (Nasdaq: CTRP).

Keywords: mobile advertising Wang Hanhua Internet LeTV Allyes digital media advertising online advertising Leshi Internet TV

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