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Wine9 to Start Offline Business

Ebrun, 12/04/12

Shenzhen-based Xinpinzhuo Trading, operator of online wine retail website Wine9, announced recently that it will expand its services to include offline partnerships centering on the company's 100% imported red wine offerings. Wine9 plans to expand to 100 offline partner stores in 2013.

To attract new partners, Wine9 will offer comprehensive training courses, and will establish a dedicated department at its headquarters to offer one-on-one services and guidance for partner stores. The company's partnership plans indicate that it will maintain exclusive regional partnerships, and will assist partner companies in drafting marketing and sales plans for different periods and regions.

There will be a unified nationwide appearance for partner stores, with Wine9 providing free standardized decoration plans. Offline stores with Wine9 branding have already appeared in Tianjin and Zhumadian, Henan province.

Keywords: e-commerce B2C Internet Wine9 alcohol retail Xinpinzhuo

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