Mobile E-commerce ID Management App Weipass Goes Online
CBI News, 11/26/12
Mobile application developer Beijing Yimei Quanjing Information Technology's "Weipass," a mobile e-commerce ID management tool incorporating user identity verification and customer management, recently launched in the iTunes App Store and the Android Market.
Weipass is an encrypted third-party electronic certificate platform with support for multiple communications protocols and secure verification technologies. The platform comprises multiple terminals, from mobile apps to back-end verification systems, front-end "seals," and compatible POS terminals, offering e-commerce certificate issuance and verification services for e-commerce, on-site electronic payments, and mobile application service providers.
Users who install the Weipass app can connect it to e-commerce accounts to display in-app certificates for online e-commerce orders, group buy coupons, discount coupons, and cash coupons. Customers can open the app while shopping to allow store employees to inspect their Weipass "seals" for certificate verification or cash transactions.
Weipass founder Li Yan claims that the product's electronic certificates provide the same level of security as those used in financial industry operations, and that the Weipass seals cut nine-tenths of the cost of QR code-reading equipment, greatly lowering the cost to merchants. Li said that Weipass will open its platform to partners free of charge, and will deploy free verification equipment.
Keywords: Yimei Quanjing Weipass Li Yan e-commerce mobile application wireless m-commerce 2D barcode
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