Meilele, Haier Form Strategic Retail Partnership
NetEase, 11/26/12
Huang Hui, founder of Chinese furniture B2C e-commerce site Meilele.com, recently announced that Meilele has formed a strategic partnership with consumer electronics manufacturer Haier to establish Haier sales counters in all Meilele offline experience stores, which will be rebranded as "Haier Meilele Stores."
Huang added that following the recent closure of three Meilele stores on Taobao, the company will close its last Taobao store within the next month, claiming that Taobao's frequent promotional sales events risked oversaturating the market.
Keywords: consumer electronics e-commerce Internet B2C Haier Huang Hui Meilele experience center
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