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360Buy's 2012 Small Appliance Sales to Reach RMB 4 Bln

Sohu IT, 11/22/12

Beijing-based B2C e-commerce platform 360Buy has announced that its 2012 small appliance sales are expected to exceed its target of RMB 3 bln, reaching an estimated RMB 4 bln. 360Buy said that small appliances are highly suited for e-commerce due to their small form factor, easy shipping, and moderate pricing. 360Buy's operating costs are 15% less than traditional appliance retailers.

Keywords: forecast consumer electronics revenue e-commerce Internet B2C 360buy

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