Rumor: Dangdang Charges Merchants RMB 5,000 Promotional Fee
Ebrun, 11/14/12
Chinese B2C e-commerce site Dangdang (NYSE: DANG) has reportedly issued a notice to all merchants stating that it will deduct RMB 5,000 in promotional fees at the end of the month for its open platform Singles Day (November 11) sales event.
Dangdang PR director Guo He said that the company has never squeezed suppliers, adding that Dangdang's one-day Singles Day sale saw over RMB 100 mln in sales volume, up three-fold YoY, resulting in profits for both Dangdang and its open platform merchants.
Keywords: e-commerce Internet B2C Dangdang sales volume DANG open platform Guo He Singles Day marketing
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