Gaopeng Begins Large-scale Ad Campaign
TechWeb, 11/08/12
Beijing Wangluo Tianxia Shenghuo Technology (English name: GroupNet), which operates group buy sites Ftuan and Gaopeng, revealed today that it has begun placing advertisements for Gaopeng on Chinese internet company Baidu's (Nasdaq: BIDU) Brand Link keyword-based ad product and group buy navigation page (http://tuan.baidu.com) as well as Qihoo 360's (NYSE: QIHU) navigation portal (http://hao.360.cn), and will begin placing ads in Shanghai's subway system in mid-November. Gaopeng said that initial estimates for the ad spend reach into the tens of millions of RMB.
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