Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Mogujie Monthly Taobao Ad Revenue Reaches RMB 4 Mln

Ebrun, 9/19/12

Chinese shopping experience sharing SNS Mogujie recently disclosed that monthly revenue from B2C and C2C e-commerce site Taobao's Taobao Alliance ad union has reached RMB 4.5 mln to 6.0 mln, though according to multiple independently confirmed industry sources, the amount is closer to RMB 4 mln after deducting Taobao's 10% technical fee. The site's main rival, Meilishuo.com, receives approximately RMB 6 mln each month from its Taobao Alliance revenue share.

Taobao revenue sharing accounts for 80-90% of Mogujie's total revenues, with the rest generated by display advertising from brands such as Lancome and Maybelline. The company's revenues are currently holding steady, but may decline due to the cost of operations, marketing, and staff remuneration.

Though Meilishuo has not disclosed official figures, industry insiders report that Taobao Alliance accounts for 60-70% of Meilishuo's total revenues, and the company has established a large sales and operations team, because it has more ad clients than Mogujie. Meilishuo VP Du Guowei disclosed that the company has more than 50 brand clients.

Keywords: e-commerce Taobao Internet revenue B2C C2C SNS revenue share Meilishuo ad union Mogujie Taobao Alliance

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports