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Suning Stores to Sell PCs at Online Prices

Chongqing Evening News, 8/02/12

Chinese consumer electronics and home appliances retailer Suning (002024.SZ) has announced that starting in late August its retail stores nationwide will begin selling PCs at the same prices as its e-commerce site, Suning.com. Industry sources speculate that if the move proves successful, Suning will extend this sales model to other 3C product categories.

Suning.com executive VP Li Bin recently disclosed on his personal Sina Weibo microblog account that Suning's former PC division GM has been transferred to Suning.com.

Keywords: consumer electronics e-commerce hardware retail Suning home appliances PC 002024.SZ Li Bin computer pricing Suning Yigou

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