TMall's 2012 Transaction Volume May Exceed RMB 200 Bln
Sina Tech, 7/18/12
Alibaba Group's B2C e-commerce site TMall today revealed its total transaction volume for 2012 may exceed RMB 200 bln. Consumer electronics are expected to account for RMB 50 bln, while apparel sales will generate an estimated RMB 60 bln. The platform's transaction volume growth rate will exceed 100% this year, while gross profit margins will be up more than 50% YoY. TMall plans to invest RMB 1 bln in H2 2012 on promotional activities.
Keywords: consumer electronics apparel e-commerce Internet profit B2C transaction volume TMall