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Sina Microblog Incorporates Web Search

Southern Metropolitan News, 5/23/12

Chinese internet company Sina's (Nasdaq: SINA) Weibo microblogging platform has quietly integrated web search, now providing website search links alongside relevant user, post, and group search results for a given search query.

For example, a search for the Chinese term "Lakers" not only provides related user, post and group results, but also links to Netease's (Nasdaq: NTES) sports portal, NBA China's website, and other sites related to the NBA team.

Other search queries produce similar results, with keywords highlighted in red and website results tagged with "Website." Each website result features the site's title, URL, time that it was shared by a Weibo user, those users' names, and number of times shared.

Weibo's web search function does not appear to resemble Baidu (Nasdaq: BIDU) or Google's web search engines, instead only providing shortened links shared by users.

Editor's Note: Marbridge attempted to reproduce the journalist's "Lakers" search but did not find any website results. However, if a user goes to Weibo's advanced search page, they can choose to search according to "original posts" (not including forwarded posts), "verified users," "images," "video," and "shortened links." By selecting "shortened links," users can obtain search results for shortened links shared by users.

Keywords: Internet Sina microblogging online search

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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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