360Buy to Kick Off RMB 500 Mln Sales Promotion
DoNews, 5/10/12
Beijing-based B2C e-commerce platform 360Buy recently announced that it will invest RMB 500 mln in a promotional sales event for household appliances. According to a 360Buy spokesperson, RMB 200 mln of the investment will be allocated for customer coupons, and RMB 300 mln will go toward product discounts.
The campaign, primarily focused on household electronics, is due to be launched next week.
Editor's Note: For more information on this topic, please see "TMall Offers RMB 200 Mln to Merchants in "Price War"," MD 5/07/12 issue.
Keywords: consumer electronics e-commerce Internet B2C 360buy marketing home appliances
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