Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

iQiyi to Launch Open Platform

The Beijing News, 3/27/12

Chinese internet company Baidu's (Nasdaq: BIDU) joint-venture online video site iQiyi announced its new content strategy today. The site will offer a video broadcasting platform for individuals or organizations involved in professional film and television production, and will offer content creators revenue-sharing arrangements for advertising revenues.

A source inside iQiyi explained the process: iQiyi will sign an agreement with individuals or organizations involved in professional film and television content production under which the content creators will upload their original content to iQiyi's platform. If the content is licensed to iQiyi under an exclusive agreement, then "nearly all" of advertising revenues realized through the content will be given to the content creator; otherwise, revenues will be split according to a revenue sharing agreement.

Keywords: Internet online video Baidu BIDU open platform content production iQiyi revenue share

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports