Tencent to Consolidate and Link E-Commerce Platforms

SIna Tech, 3/23/12

Wu Xiaoguang, Shenzhen-based internet company Tencent's (0700.HK) senior vice president for e-commerce, said today that the chief goal of Tencent's e-commerce platform this year would be consolidation - consolidating the companies in which Tencent had previously invested, and connecting their platforms. As of 2012, Tencent has invested more than RMB 2 bln in the field of e-commerce, in the hopes of achieving RMB 200 bln in transactions over the coming five years.

According to Wu, the growth in demand for online entertainment drove the past ten years of Tencent's growth. As this aspect of the market slows, Tencent will shift its focus to growth in search and e-commerce.

Keywords: strategy e-commerce Internet Tencent 0700.HK Wu Xiaoguang online search

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily