TCL Multimedia January 2012 Sales Up 13% YoY
TCL Multimedia, 2/09/12
Chinese television manufacturer TCL Multimedia (1070.HK) today announced the sales volume of its TV and AV products in January 2012.
TCL Multimedia's monthly sales volume of LCD TV sets in January 2012 amounted to 1,319,193 sets, up 12.6% YoY. Sales volume of overall LED backlight LCD TV sales increased to 804,749 sets in January, accounting for 61.0% of its total LCD TV sales volume.
In the PRC market, due to the early arrival of the 2012 Lunar New Year, TV shipment figures in January were partially reflected in December 2011's shipment figures. As a result, LCD TV sales volume in January dropped by 11.3% YoY to 808,887 sets. However, driven by the trial launch of China's first 3D Channel by CCTV in collaboration with other TV channels in major cities on January 1, 2012, together with TCL's exclusive partnership with CCTV to provide cloud TVs and technical support for CCTV's online gala of the 2012 Lunar New Year, sales volume of 3D TV in the PRC market climbed to 99,696 sets in January. The proportion of 3D TVs as a percentage of LCD TV sales volume in the PRC market also increased significantly to 12.3%. TCL Multimedia will continue to seize opportunities in the growing 3D TV market in the PRC in order to expand its market share and the proportion of high-end products. Meanwhile, sales volume of Internet TV reached 197,795 sets, accounting for 24.5% of the total LCD TV sales volume in the PRC market.
In the overseas markets, LCD TV sales volume increased by 96.0% YoY to 510,306 sets in January. Sales volume of LCD TV reached 316,524 sets in January, a YoY increase of 105.0%. Emerging markets remain TCL Multimedia's major overseas market and has become a new growth driver in its business after the PRC market. In addition, sales volume of the group's Strategic OEM business recorded a substantial increase in January.
Impacted by seasonal factors such as the early arrival of the Lunar New Year, TCL Multimedia sold 955,893 sets of AV products in January, down 51.6% from January 2010.
Keywords: television market share Internet TV LCD sales volume TCL Multimedia 3D TV TV set
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