China Mobile's Nongxintong Call Volume Up 74% MoM in Nov
CCTIME, 1/04/12
Industry media recently reported that China Mobile's (NYSE: CHL; 0941.HK) "Nongxintong" rural information hotline (12582) received more than 3.65 mln incoming calls in November 2011, a month-on-month increase of 73.9%. Nongxintong allows rural users to buy, sell, or consult information regarding agricultural products, including the latest market prices, from any location. At the end of November 2011, Nongxintong had gathered 485,000 valid entries for labor and supply and demand information from locations throughout the country, updating its central information database with more than 5,000 new buy/sell entries and 50,000 new price quotations each day from 2,730 separate rural locations. Currently, Nongxintong has a total of nearly 20 mln users.
Two months ago, China Mobile used its Nongxintong hotline to organize a promotional event aimed at selling 600 mln kg in excess potato crops. Calls, SMS messages and other publicity tools were used in the campaign, which eventually brought in more than 100 orders from provinces including Shandong, Shanxi and Heilongjiang, for over 100,000 tons of potatoes.
A China Mobile spokesperson has said that the company is now integrating products in Hebei, Beijing, Jiangxi, Guangdong, Ningxia, Xinjiang, Yunnan and Shanxi and will begin optimization of its Nongxintong-related products once testing of the new platform has been completed.
Keywords: Nongxintong China Mobile rural users wireless SMS CHL 0941.HK agriculture
Sending
