Sina Weibo Launches Voluntary Real Name System

Beijing News, 12/01/11

Chinese internet giant Sina's (Nasdaq: SINA) Weibo microblogging platform recently launched a voluntary real name system that allows users to confirm their identity by providing personal details such as their national ID card number, legal name, and mobile phone number to obtain a unique ID number in order to protect against identity fraud.

Users who participate receive a "Shenfentong" badge on their profile page. Sina's next step will be to improve measures to protect users from personal attacks.

Over 300,000 celebrity and institutional accounts on Sina Weibo have registered verified accounts that display the "V" badge, and over 1.2 mln ordinary users have registered to receive the star-shaped "Daren" verified account badge.

Sina says that 50% of Weibo users have synced their account to a mobile phone.

Editor's Note: For more information on this topic, please see "Sina Weibo Launches Online Account Verification System," MD 5/16/11 and "Sina Begins Open Beta Testing of "Daren"," MD 7/26/11 issues.

Keywords: Internet users real name system Sina microblogging

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily