China Mobile to Launch Mobile Q&A Platform

Sina Tech, 11/11/11

China Mobile (NYSE: CHL; 0941.HK) announced today that China Mobile Labs (labs.chinamobile.com) is preparing to release a "Labs Weike" product - "weike," or "witkey" referring to an expert Q&A platform - as a move into social Q&A platforms for the Chinese mobile internet. The new product will allow users to invite qualified experts to participate, and to discover answers by browsing people and topics that interest them. According to figures provided by China Mobile, there are more than 1 mln registered users of China Mobile Labs, including more than 150,000 China Mobile employees. There are nearly 10 mln expert users of the site in more than 100 countries, with hundreds of thousands of blog posts from tens of thousands of active industry bloggers. The site sees more than 1 mln page views per day from over 300,000 users, and has been visited nearly 1 bln times to date.

Keywords: China Mobile wireless witkey China Mobile Labs Q&A CHL registered users 0941.HK mobile Internet

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