Shanda Reduces Price of Bambook to RMB 499
Tencent Tech, 6/29/11
Nut Shell Electronics, a subsidiary of Chinese online media provider and game operator Shanda Interactive (Nasdaq: SNDA), announced yesterday that it would lower the price of the Bambook e-reader device from RMB 999 to RMB 499. The same day, Shanda announced that more than 10 mln e-book titles are now available for download to the Bambook.
Keywords: Shanda hardware e-book SNDA Bambook Nut Shell Electronics pricing reduction