Taobao to Launch Women's Apparel Channel

Tencent Tech, 5/19/11

Hangzhou-based C2C & B2C e-commerce site Taobao will launch a women's apparel channel (nvzhuang.taobao.com) tomorrow. Currently, Taobao has a male-female gender ratio among its users of 4:6, and, the company says, sales of women's clothing on Taobao have increased by 110% in the past year alone.

While spring and summer are down seasons for women's clothing retail businesses, stores selling women's clothing on Taobao have received 10 mln visitors a day since the beginning of May, and daily sales of more than 1 mln items.

Tu Lingce, senior director of apparel operations at Taobao, predicts that the new channel will give rise to more than a thousand online women's clothing brands, each with sales of more than RMB 10 mln, over the coming year.

Keywords: segmentation Tu Lingce apparel e-commerce Taobao Internet female B2C C2C

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