ChinaNet Launches WAP Site and SMS Advertising

ChinaNet, 3/09/11

Chinese online and TV advertising firm ChinaNet Online Holdings (Nasdaq: CNET) today announced the launch of a new mobile platform, including SMS text functionality to drive increased traffic to its online franchising site 28.com.

ChinaNet's mobile platform has been WAP formatted to display franchisor information for all wireless phones, including smartphones, which have direct access to 28.com. The new platform began initial testing in December 2010 and was formally rolled out to customers on March 1, 2011. To expand this offering, ChinaNet expects to launch Android, iPad, and iPhone compatible applications by August 2011 which will enable users to seamlessly view 28.com across multiple mobile devices.

The new mobile platform allows ChinaNet to send SMS text messages to entrepreneurs, alerting them to new franchise opportunities posted to 28.com. Users can easily click on an embedded link, and depending on what type of handset and service they use, it will take them either to the 28.com mobile WAP or main 28.com website where they access additional information.

Keywords: online advertising 28.com Internet wireless WAP SMS CNET ChinaNet online franchising

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