China Adds 5 Mln IPTV Subscribers in 2010
SARFT.Net, 3/07/11
According to figures from CCID Consulting, by the end of 2010, China's total number of digital TV subscriber households had reached 112.27 mln. During 2010, the number of digital TV subscriber households increased by 35.34 mln, of which 21.69 mln were digital cable TV subscribers, 7.85 mln digital satellite TV subscribers, and 5.11 mln IPTV subscribers.
Editor's Note: The remainder of the newly added digital TV subscriber households were terrestrial digital TV subscribers.
Annual growth in China's number of digital TV subscriber households since 2006 is detailed in the table below:
| Year | New Digital TV Subs (mln) | Total User Base (mln) | YoY Change |
|---|---|---|---|
| 2006 | 9.98 | 14.13 | 240.5% |
| 2007 | 13.05 | 27.19 | 92.3% |
| 2008 | 22.04 | 49.23 | 81.1% |
| 2009 | 27.7 | 76.93 | 56.3% |
| 2010 | 35.34 | 112.27 | 45.9% |
The total number of digital TV subscriber households is expected to grow over the next three years as follows:
| Year | Total Digital TV User Base (mln) | YoY Change |
|---|---|---|
| 2011e | 151.87 | 35.3% |
| 2012e | 197.71 | 30.2% |
| 2013e | 250.43 | 26.7% |
According to Sarft.net, the push for network convergence will add voice and data functionality to the cable TV network, bringing communications and Internet services such as video calling, real-time chat, and high-bandwidth data services to users' TV screens.
Convergence will also accelerate bi-directional cable DTV conversion and residential cable broadband deployment, making the advantages of cable TV more apparent and as a result increasing the proportion of total broadband subscribers using cable broadband. If China's State Administration of Radio, Film and Television (SARFT) is able to obtain its own international Internet gateways, cable broadband will become a key product for the cable industry.
Keywords: statistics market size growth rate 2010 IPTV television satellite TV IPTV subscribers
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