Shanda Introduces Service Platform for Non-gaming Partners
TechWeb, 12/24/10
Shanda Interactive's (Nasdaq: SNDA) Open Platform recently launched "Shanda Connect," a service that provides cooperation solutions to non-gaming online partners. The service allows cooperating websites to use Shanda Connect to interact with users who have a Shanda Passport, the universal account that allows a user to play Shanda-operated games. Shanda Passport users will also be able to use funds in their account to purchase goods and services on partner websites.
According to an industry source, Shanda Connect is already online and the Shanda Open Platform has reached a cooperative agreement with clady.com, a women's health and beauty supplies B2C e-commerce site that was established in 2006.
A spokesperson for the Shanda Open Platform stated that B2C e-commerce site yihaodian.com, B2C clothing website Vancl and a number of other well-known sites have already signed agreements with Shanda and will soon be adding Shanda Connect services. The spokesperson further explained that third-party sites need only add a few lines of simple code to their web pages in order to access Shanda Connect functionality, and allow Shanda Passport users to enter their websites without separate registration procedures.
The spokesperson also revealed that Shanda Connect will soon implement SNS functionality, allowing partners to utilize user friend networks to carry out viral marketing on the Shanda social networking engine.
Keywords: Shanda Connect Shanda e-commerce Internet SNDA SNS
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