Marbridge Daily

Kaixin001 Releases Self-Service Advertising Platform

Tencent Tech, 12/15/10

Chinese social networking site Kaixin001 recently launched a new self-service advertising platform (www.kaixin001.com/promotion) allowing advertisers to post and manage ad content themselves.

Advertisers can start the ad-creation process after registering as Kaixin001 users and logging in to the new system. A completely self-created ad will consist of an ad title, an image, ad copy, and a link. The link must be directly related to the product or service being advertised - a corporate or promotional page or a product description page - and the body of the page should contain information about the advertiser's product.

Kaixin001 said that the new self-service advertising system uses ad targeting to display ads only to demographics selected by the advertisers. Advertisers can filter by region, gender, age, occupation, or other criteria.

The new system users a prepay model: advertisers must pay a portion of their ad spend into their account in order to place advertisements; Kaixin001 will bill only on a per-click (CPC) model. Once an ad has been placed, each user clickthrough will result in a deduction from the funds that the advertiser has prepaid; once the funds have been exhausted, the ad will no longer be displayed.

Advertisers will be able to set a limit on per-day ad spending. Per-day ad costs will be kept below a pre-set ceiling which they may not exceed. Once per-day costs for an ad reach that ceiling, the ad will no longer be displayed.

Advertisers may change their maximum ad bid and per-day limits for ads at any time in response to ad performance and budget changes. Changes will take between 10 and 30 minutes to be applied.

If an advertiser wishes to discontinue an ad, they can fill out a form requesting a withdrawal of their pre-paid ad funds. After filling out the details of the bank account and contact information associated with the ad, the advertiser can request a refund of the remaining balance.

Keywords: online advertising Internet Kaixin001 SNS