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Rumor: ETao in Talks with Korean Search Engine

Sina Tech, 11/11/10

Chinese B2C and C2C e-commerce company Taobao's new search engine ETao has reportedly been in secret talks with Korean search engine Naver about potentially forming a partnership, according to an industry source.

ETao, which has already partnered with Microsoft's Bing and Sohu's (Nasdaq: SOHU) Sogou, reports that it is open to partnering with other search engines, even Baidu (Nasdaq: BIDU) and Google.

A Taobao representative had no comment on the rumors about Naver.

Keywords: e-commerce Taobao Internet B2C C2C Etao online search Naver

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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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