Rumor: Xinhua Acquires Search Site Domain Names

Sohu IT, 8/16/10

An industry source has claimed that the Xinhua News Agency purchased the domain names Guoso.cn and Guoso.com.cn with the intent of launching its own search engine at those addresses in the near future.

Investigation revealed that the domain names are indeed held by the Xinhua News Agency; they were initially purchased by Hangzhou-based registrar EB.com.cn, and were purchased by Xinhua through an intermediary for an as-yet undisclosed amount.

Editor's Note: For more background on this topic, please see "China Mobile, Xinhua Establish Media Search JV" MD 8/12/10 issue. In June the People's Daily Online also launched a search engine with a similar name: Goso.cn (See "People's Daily Online Launches Search Engine", MD 6/21/10 issue.)

Keywords: China Mobile Internet JV Xinhua CHL 0941.HK online search domain name mobile search

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