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Shanghai Mobile Gives Away TD-SCDMA Wireless Wireline Phones

Sina Tech, 6/04/10

According to Shanghai Mobile's website, the operator launched a new promotion on May 28 under which subscribers who make a one-time purchase of RMB 300 in calling credit can receive RMB 120 or RMB 150 of free additional talk time, as well as a "G3 home mobile phone" and a corresponding phone number. The pre-paid and awarded calling credit will be paid into users' phone account balances over a 12-month period, under the condition that they use their G3 home mobile phone each month.

Editor's Note: The "G3 home mobile phone" is a wireless wireline TD-SCDMA terminal. Wireless wireline phones have comprised a significant portion - roughly 35% - of total TD-SCDMA terminals sold by the operator through mid-April.

Keywords: mobile subscribers subsidy Shanghai Mobile China Mobile wireless wireless wireline 3G G3 CHL TD-SCDMA 0941.HK marketing

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