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China Unicom Unveils LePhone Packages

Sina Tech, 5/11/10

On May 17, Chinese computer and handset maker Lenovo (0992.HK) and China Unicom (NYSE: CHU; 0762.HK; 600050.SH) will jointly begin sales of Lenovo's new LePhone smartphone, with a list price of RMB 2,899. China Unicom and Lenovo will also form strategic partnerships on 3G services, 3G applications, channel coordination, and joint marketing. The two companies will sell the LePhone through both Unicom's and Lenovo's sales channels. Lenovo will begin trial sales through an initial group of 3,600 PC and mobile phone stores; Unicom will initially offer the phone through 1,600 of its 3G brand stores, flagship service centers, and regular service centers, after which it will expand sales.

China Unicom devised two dedicated subscription plans for the LePhone:

Plans offering a free phone in exchange for calling credit pre-purchases:

Plan Cost (RMB/month)Price of Handset (RMB)Amount prepaid (RMB)Amount repaid monthly (RMB)
66219970029
96199990037
1261299160066
1561099180075
18602899120
22602899120
28602899120
38602899120
58602899120
88602899120

Plans offering calling credit with purchase of a LePhone:

Plan Cost (RMB/month)Discount Handset Price (RMB)Free Monthly Credit (RMB)
66249915
9625
12650
15660
186105
226105
286105
386105
586105
886105

Keywords: WCDMA operator-customized handset bundling China Unicom Lenovo handset smartphone wireless 3G 0762.HK 0992.HK 600050.SH CHU LePhone package pricing tariffs

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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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