Madhouse Licenses Mobile Ad Platform to Far EasTone

Madhouse PR, 5/05/10

Shanghai-based mobile advertising network operator Madhouse today announced a strategic partnership to help develop and enable Taiwanese telecom operator Far EasTone's cross-carrier mobile internet advertising network in Taiwan.

As part of the partnership, Madhouse has licensed its MadPlatform mobile internet ad serving system to Far EasTone, which will enable targeting by carrier, handset brand, model, and pricing, among other criteria, and supports more advanced options such as targeting by geography, user demographics, payment plans, and other user data. By utilizing MadPlatform, Far EasTone will be able to create a mobile advertising network that will allow advertisers to more precisely target users, help publishers and developers monetize their ad inventory more effectively, and help users see more relevant mobile ads.

Keywords: overseas wireless mobile advertising Madhouse Far EasTone Taiwan mobile Internet

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